Live coverage of sporting events is a common application. User interaction via chat rooms forms a major component of livestreaming. Platforms often include the ability to talk to the broadcaster or participate in conversations in chat. Many chat rooms also consist of emotes which is another way to communicate to the livestreamer. In the field of social media, the term 'live media' refers to new media that use streaming media technologies for creating networks of live multimedia shared among people, companies and organizations. Social media marketer Bryan Kramer describes livestreaming as an inexpensive 'key marketing and communications tool that helps brands reach their online audience.' Users can follow their friends' live video 'shares' as well as 'shares' related to specific content or items. Live media can be shared through any Internet website or application thus, when people browse on a specific website, they may find live media streams relevant to the content they look for. Live media can include coverage of various events such as concerts or live news coverage viewed using a web browser or apps such as Snapchat. James Harden and Trolli promoted an upcoming NBA All-Star Game through Snapchat. Many of LaBeouf, Rönkkö & Turner's performance art were livestreamed, such as a stream of Shia LaBeouf in a theater viewing all his movies.

Facebook Watch įacebook introduced a video streaming service, Facebook Watch to select individuals in August 2016, and to the public in January 2017. Facebook watch is a video-on-demand service that allows users to share content live. It allows people to upload videos that cover a wide array of topics including original comedy, drama, and news programming. Facebook Live allows Facebook users to include their own 'reactions' when someone is broadcasting.

One of the reasons that Facebook Watch is so successful is because the content is recommended to users based on algorithms that determine what the user would most like to watch.

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